LandVest Forest Resources
Elevator Pitch
Section titled “Elevator Pitch”LandVest Forest Resources is the second largest forestry service provider in the U.S., managing 2.25 million acres for private, industrial, and conservation owners. Regional teams throughout the US deliver end-to-end support—on-the-ground management, planning, compliance, budgeting, and reporting—tailored to each ownership’s goals. LandVest’s log brokerage supports client operations and provides pricing for more than 18,000+ loads of premium forest products annually.
Positioning
Section titled “Positioning”The second largest forest management in the United States of large acreage timberland (currently #2 in 2024 among 3rd party managers in the US of properties over 500 acres).
Logo Lockups
Section titled “Logo Lockups”
Horizontal
Stacked - Aligned flush left
Use the LandVest-only logo when multiple service divisions appear within the same piece. Do not use more than one service division logo lockup in a single piece. In applications where size or legibility is limited, the LandVest-only logo is preferred.
Please note: All materials using a service division logo lockup must be submitted to MOD for approval prior to production.
Service Division Color
Section titled “Service Division Color”Each division uses a distinct color to support identification and differentiation across communications.
LandVest Green remains the primary brand color and should be used consistently across all materials. Service Palette colors should be applied selectively to support organization and hierarchy, not replace the core brand color.
Usage should remain consistent and intentional. For guidance on specific applications, contact MOD.
RGB 34, 70, 54
CMYK 51%, 0%, 23%, 71%
PMS 3435C
LandVest Green
Forest Resources is the only service division that uses LandVest Green as its designated color.
Service Division Texture
Section titled “Service Division Texture”This texture may be used as a secondary design element in select applications, as determined by MOD. It should be used sparingly to complement the overall brand aesthetic and should not be applied universally.
Typography
Section titled “Typography”Font: Indivisible (download here)
Headline (Out-of-Home)
Bold, initial caps for maximum legibility at large scale
Headline (General)
Semibold, initial caps for most print and digital applications
Body Copy
Regular weight, initial caps
Callouts / Labels
Uppercase with letterspacing (tracking set to 150) for small headings or organizational elements. Weight may vary as needed.